Thursday, 7 April 2016
La Guita Expect to Sell 680,000 Half Bottles at Feria
The legendary Feria de Abril in Sevilla (also known as el Real) kicks of on the 12th after the switching-on of 350,000 light bulbs and an evening of fried fish. There will be more food and flamenco than you can shake a stick at and huge amounts of Sherry will be drunk. La Guita alone expect to sell over 680,000 half bottles, being represented in 60% of the 1,047 casetas. In order to cope with all this, they have a nearby store of 6,000 square metres and 150 staff. They will also be a promotional campaign under the slogan "La Feria es mi Casa".