The Drinks International Magazine prize for Best Digital and Social Media Campaign has been awarded to the Consejo Regulador and ESOES, the creative force behind International Sherry Week. The principal objective of this very successful campaign is to promote Sherry and demonstrate its versatility with food via worldwide tastings, food matching menus and cocktails, all of which are listed on the web platform www.isherryweek.com. The dates for 2016 are 7-13 November.
The judges were impressed by the fact that the campaign was promoted exclusively through digital media, quite a novelty in their view for a wine with such a long history, and they admired its quality and pioneering spirit. The Consejo was naturally delighted and the director, César Saldaña and marketing director, Carmen Aumesquets, said that thanks to the campaign this iconic wine was now firmly in the XXI century having created an enthusiastic and passionate following, a true #sherryrevolution among younger #sherrylovers via this platform.