The winners of the competition for a new generic
label design for Sherries have been announced. They are Bibiana Domecq and
Blanca del Rio, two young designers at the agency +B in Madrid, who both have personal
links to Jerez. The Consejo organised the competition back in June and though the
results were decided in August, it was decided to delay the announcement of the
winners till International Sherry Week.
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| The new design (foto:noticiasandalucia) |
The competition attracted 200 entries from 35
countries and many were fresh and groundbreaking. The new design unites
tradition and modernity and enhances each different Sherry’s identity with the
use of the classic chalk barrel markings screen printed on the bottle shoulder.
The generic Sherries are used by the Consejo for promotional purposes and are supplied
by various bodegas as typical examples of the various styles of wine. The
Consejo label ensures impartiality.
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