Last year Covijerez incorporated growers with
50 hectares of vineyard, and according to the co-op president Salvador Espinosa
this year they are expecting growers with another 150 – 200 hectares owned by
four or five growers who can no longer manage alone with the costs of cultivating
a vineyard, especially in a year when more treatments are needed to keep the
grapes healthy. The coop cannot take any more growers as it is almost at
capacity.
The association of independent growers Asevi-Asaja
has long been complaining about the complicated situation which growers are
suffering because of low grape prices in one of the few areas where they are
still paid by weight rather than quality leaving growers to abandon the
vineyard or join a cooperative as their only possible alternatives.
“More and more growers are joining the
cooperatives which can defend themselves better than individuals” says Asevi
president Francisco Guerrero, pointing out the advantage of transforming the
grapes into must instead of delivering grapes directly due to their
perishability, and offers co-op members more room for manoeuvre when
negotiating prices. Currenly the price is a ridiculous 0.35 € per kilo where in Champagne it is 6€ per kilo, and there, unlike Jerez, they have a quality scale according to vineyard classification.
The independent grower makes a contract with
the bodega before the harvest in case of losing the crop and is handicapped by
the severe sanctions imposed by the Competition Commission some years ago on
the practice, then widespread, of fixing the price of grapes and must.
The Consejo Regulador has declared itself on
repeated occasions to be in favour of the now longstanding claim of the growers
to determine the grape price in terms of quality and not the weight so that
standards could be established in function of sugar content, ripeness, acidity
etc. But with few exceptions, the bodegas are not in favour of paying extra for
the quality offered by a particular pago or parcel, and are thus running against
the current trend highlighting the importance of the soil, which some say is
just hot air saying that the wine is made in the bodega and the origin of the
raw material is of no importance.
Some oenologists openly admit that these wines “in
white lab coats” along with other practices which have done so much damage to
the trade have not been produced for some time and many well –known Sherry
winemakers are saying that the vineyard and the bodega are equally important in
the singularity of these wines.
When playing to the gallery, all the bodegueros
of the area sing the praises of the wonderful quality of their wines, but
behind closed doors the quality seems to matter little when they argue that the
wine is born in the bodega and that the origin of the grapes doesn’t matter too
much as they stick to the custom of quantity over quality.
The paradox, according to Guerrero, is that the
few bodegas which buy grapes continue to insist on quality despite being
unwilling to pay for it. And then there are the firms with interests in the BOB
market, the own brands which can be found on the supermarket shelves sometimes for
less than two euros. These represent the worst of the legacy of the times when
the area backed volume sales at the expense of the price and prestige which is
costing so much to restore.
Salvador
Espinosa says that the bodegas must take note that the vineyards have to be
profitable, “not so that the growers can grow rich, but so that they can offer
quality and afford the necessary investment in their vineyards”. In his
judgement the problem is that “we have to arrive at a price for the wine on the
shelf with the price of the grapes already built in”, something which simply
doesn’t happen in the area where the grower looks for volume as the lesser evil
to make the most of the harvest and keep going.
Paradoxically,
the wines from the historic pagos of Jerez where the soil is the philosopher’s
stone, are contributing decisively to the recuperation of prestige and the increase
in the price of Sherry. Flying the flag for this new movement are the young
winemakers and a few small and large bodegas, and the possibility of changes to
the regulations to accommodate these practices which bring value and prestige to
the DO is at last being debated.
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