This year’s Feria de
Abril, Seville’s annual festival and one of the largest in Spain, has broken
the record again for consumption of Sherry. Sales during the feria season in Andalucía
account for approximately 38% of total annual home market Sherry sales. The
vast majority of feria sales are half bottles of Fino and Manzanilla of which well
over a million and a half were sold, averaging well over 1,000 per caseta. Manzanilla
was by far the best seller accounting for 80% and the best-selling brands were
La Guita, Solear and La Gitana in that order. The Feria de Abril marks the
starting point for the Andalusian feria season which runs into August, so much
more Sherry will be sold, especially at the Feria del Caballo in Jerez, which
starts on 5th May, and the ferias at El Puerto and Sanlúcar, which
are not to be missed.
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| (foto:Europapress) |
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