Tuesday, 19 September 2017

19.9.17 New Manzanilla Committee

The Red Room of the town council building in Sanlúcar today hosted a meeting of all the 40 bodegas which produce and sell Manzanilla at the behest of Víctor Vélez, director general of Bodegas Barbadillo, who feels that Manzanilla needs better representation at the Consejo Regulador. The idea is to create a “Mesa de la Manzanilla” or Manzanilla Committee to defend the Manzanilla Denominación de Origen, though its definitive constitution will need the approval of the Consejo which governs both DO Jerez and DO Manzanilla. Víctor Vélez is the only representative of the Manzanilleros at the Consejo.

The plan is to create a trade forum which can unite to debate Manzanilla matters and which would include a representative of the Consejo. According to Vélez “there are many bodegas, some of them quite important ones in Sanlúcar, which are not represented at the Consejo as they are neither members of Fedejerez nor the association established by Barbadillo and Delgado Zuleta”. Despite accounting for 21% of total sales of Sherry, Manzanilla has just the one representative at the Consejo. “We want these bodegas to be able to collaborate and express their views at a forum of debate and I will take into account any decisions or proposals they make at the Consejo”. We want the bodegas which are not represented to feel that at least they are being listened to.

Vélez pointed out that while sales of Sherry and Manzanilla had fallen from 70 million litres in 2001 to 33 million today, Manzanilla had suffered a bit less, remaining reasonably stable with slight growth, but the market is very competitive and international sales still need to be increased. Currently 64% of Sherry sales go for export yet barely 8% of Manzanilla sales go abroad. There are many challenges which face the new Manzanilla Committee, the main ones being communication, export and promotion of Manzanilla.

The Committee will consist of seven people, representing Barbadillo, Delgado Zuleta, Grupo Estévez, one of the cooperatives, a bodega not necessarily based in Sanlúcar but which markets Manzanilla and two delegates from the Professional Association of Artisan Bodegas of Sanlúcar. Meetings will be held monthly before the plenary at the Consejo.

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