The Bodegas of the Marco de Jerez attracted no fewer than 449,326 visitors last year according to the 2015 report from ACEVIN, the Spanish Association of Cities of Wine. Last year’s figures for Spain as a whole were positive, showing continued growth with an increase in both visitors (5.59%) and expenditure (15.2%). The average spend in bodega shops was 18.03 euros. These figures include neither hotel accommodation nor expenditure in shops, restaurants and bars which will have increased similarly. The report says that the busiest seasons are spring and autumn, offering scope to improve figures for winter and summer. Given that of the 68 million people visited Spain last year only 2% came for wine tourism, so there certainly is plenty of scope.