James Duff, son of William Duff of Crombie and Elizabeth
Dalrymple, was born in Ayrshire, Scotland in 1734, and was shipping Sherry from
Cadiz from 1768 as quite a young man. In the early days he bought his wine from Haurie,
and later on was to buy some of his soleras when Haurie went bust in 1815. Duff
was a generous man, and an enormous help to Thomas Osborne (1761-1845),
advising and supplying wine initially and giving him storage for his own.
He never married and took on his nephew William Gordon (1772-1823),
son of his sister Anne Duff and Alexander Gordon (of Aberdeenshire, the judge Lord
Rockville), as a partner and inheritor in 1788. The firm was re-named Duff
Gordon & Co. Their very skilled capataz, Johan Nicolas Bohl de Faber also
helped Thomas Osborne who would later return the favour. On the 3rd
of April 1790, Duff was appointed British Consul in Cadiz, a position he
retained till his death.
In the same year, another young Scot, George Sandeman, newly
arrived in London, became his agent there until 1805, and again in 1818, by
which time Duff Gordon wines were commanding top prices. In 1805, with business
booming, Duff set up a London agency called Gordon Murphy, among whose
employees were John James Ruskin (father of the writer) and one Pedro Domecq
Lembeye. In 1809 the firm became Ruskin Telford and Domecq. For a while they
also handled Haurie wines, but this proved rather undiplomatic, and soon ceased.
Domecq later took over Haurie in 1818. Duff appointed Oliphants of Ayr as his Scottish agents in 1767.
Duff Gordon had brief dalliances with Madeira, leaving when Oidium destroyed the vineyards, and also Malaga Wine, but a longer one with Port. Sherry was always the main product of the firm, but their Ports had a decent reputation. All their interests in Oporto were, however sold by Osborne - -except the brand name - when they bought out the Duff Gordons. In the 1960's, Osborne established themselves in Oporto under their own name, and from time to time release a Duff Gordon Vintage Port, the latest being the 1994 (at time of writing).
In 1813 Duff was awarded the first baronetcy of Halkin in recognition of his help to the British Crown during the
Peninsular War. He did what he could for his countrymen, and also for the
Spaniards, who had a wretched time under Napoleonic occupation, and for whom he
had great respect. He died in 1815, having lived just long enough to see the
final defeat of Napoleon, and was buried at sea off Gibraltar. William Gordon
inherited the firm along with his uncle’s title becoming 2nd Baronet, changing his
name to Duff Gordon with Royal Licence. In 1810 he had married Caroline
Cornewall, but it was a short marriage, as he died in 1823. From 1807-1818 he
held the seat for Worcester in the House of Commons. He was also a lavish spender.
Sir William Duff Gordon left two sons, Alexander and Cosmo,
and their mother split their inheritance: Alexander got the title and Cosmo got
the bodegas, but as he was still too young, she empowered Bohl de Faber to run
the bodegas. As the family grew more remote from the business, Thomas Osborne
began working more closely with Bohl de Faber, who moved the firm from Cadiz to
El Puerto de Santa Maria, and in 1825 Osborne married his daughter Aurora.
By this time Duff Gordon wines had an enviable reputation
and had many aristocratic customers. One was the American Diplomat Washington
Irving, who wrote “The Conquest of Granada” while staying at a mansion
belonging to Osborne. Irving sent wine samples to the Tsar of Russia who was so
impressed that a solera was laid down to supply him: Oloroso Viejisimo del
Tsar.
In 1833 Thomas Osborne and Cosmo Duff Gordon became
partners, and ran the business, the more so after the death of Bohl de Faber in
1836. Thomas Osborne died in 1845 and his son, Tomas, continued. In 1856 DG
exported 3,036 butts, putting them in 5th place, but sales began to
slip. In 1857 Cosmo retired leaving the Osbornes to run the business, and after
he died in 1872 the family sold all its Sherry interests to them. In 1890 Duff
Gordon was dissolved, but Osborne continued with all the DG brands from their original
soleras and bodegas until 1890, and some up until the 1980’s when they
disappeared altogether.
In his 1875 book “Facts about Sherry”, Henry Vizetelly
describes the Duff Gordon bodegas in El Puerto. They were reached through a
charming garden court bordered with flowering shrubs and fine old trees,
geraniums and various climbing plants trained up the walls. The spacious
shipping bodega contained 8,000 butts, neatly arranged, with various types of
wine. Four other bodegas are devoted to the soleras, and one very fine oloroso
had received offers of £400 per butt, which were refused. In the end there was
a total of eight bodegas holding over 10,000 butts. Over the sample room door
was the stuffed head of a bull which had apparently killed all the 11 horses in
the ring.
The best-known of the Duff Gordon brands were: Fino Feria,
Amontillado El Cid and Santa Maria Cream, Oloroso No 28, Pinta Pale Dry Cocktail Sherry, Nina Medium Dry. There was also brandy.
Interestingly, the 5th Baronet, Sir Cosmo Edmund
Duff Gordon (1862-1931), a prominent landowner and sportsman (a brilliant fencer), with a country
estate at Maryculter, Aberdeenshire and his wife, the fashion designer Lucy
Christiana Sutherland were among the survivors of the Titanic disaster in 1912.
At the time it was thought they had bribed their way onto a lifeboat, but they
were cleared at a Board of Trade inquiry. Lady DG had her own business known as Madame Lucille.
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Lady Lucy Christiana Duff Gordon |