The Consejo Regulador has commissioned a judicial report in respect of the
“Fino La E” in bag in box matter before putting it to a vote at a future plenary
meeting. The matter was raised by Delgado Zuleta at a plenary held
yesterday in a written request that the Consejo make a decision on the matter
which in the view of DZ constitutes unfair competition which causes consumer
confusion and is unlawful. They also asked for the precautionary suspension of
the issuing of (production zone) DO seals for this product and this will be
addressed in the judicial report.
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| La "E" in a previous guise |
The “La E” (originally known as "La Especial") matter occupied most of
yesterday´s plenary at which Argϋeso-Yuste presented a paper defending
the legality of the product. There was then a heated debate during which
opinions both for and against were heard, including that of the president of
the Coop Virgen de Palomares which is filling the “La E” BIBs, José
Manuel Sánchez,
who naturally was in favour. The plenary went on to endorse the Consejo´s decision
to commission the judicial report which will hopefully be received in a week or
so.
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| This is what all the fuss is about |
Other matters discussed were the
state of play of the promotional campaign which is focused on Spain and the UK
and in particular Madrid and London and seems to be achieving good results,
especially in Spain. The Consejo will also apply to join a European funding programme
for the period 2020-2022 initially approved for 2018-2020. Another concern
discussed was that of fake Sherry in third markets such as New Zealand where
negotiations for an agreement similar to that reached in Australia are under
way for the gradual cessation of the use of protected European terms. This
process has seen little progress in the US under the Trump administration
however.
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