Avoiding this should be simple; I have a
note of every wine tasted for the blog, but at the point of purchase it is
often very hard to identify a wine’s vintage or batch as it is simply not on
the label. It can sometimes be gleaned from lot numbers – which come in various
forms and are not always clear - occasionally from different alcoholic strengths,
sometimes laser-etched dates on the bottle, or even written in ink on the bottle’s
side or its punt, or as a last resort, on the cork - but you have to buy the bottle first. The wine merchant just might know, possibly from the packing
case, but if not, it will be difficult to rotate stock and it just becomes a
lottery.
While it is only a minor problem - though extremely annoying - it could lead to members of the public buying wines which are past
their best, or which have not yet reached it. They might dislike them and never
buy them again, doing no good to the bodega’s sales and reputation.
Obviously it costs money to print new labels every year – especially for the
many small producers - but really not a great deal – and back labels can easily be
overprinted with suitable numbers. It really is in everybody’s interest for
some sort of intelligible information to be printed on the label, and I urge
producers to do so.
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