Thursday 12 October 2017
12.10.2017 Beltrán Domecq Promotes Sherry in USA
At the recent XXII Spain-United States Forum which took place in Williamsburg, Virginia, Sherry president Beltrán Domecq presented a Sherry tasting for the delegates including both countries’ ministers of Defence and Foreign Affairs as well as business leaders. The Forum covers common interests for a better mutual understanding in governmental, commercial, academic and cultural affairs, promoting investment in infrastructure, tourism and security among other things.
Beltrán Domecq was invited, as a representative of the Spanish wine trade, to participate in a round table on tourism and gastronomy where, along with the famous chef José Andrés he championed the important role of Spanish gastronomy as a cultural nexus between the two countries. He emphasised the role of Sherry in the Anglo-Saxon world and the strategic importance of the American market.