Thursday 12 October 2017

12.10.2017 Beltrán Domecq Promotes Sherry in USA

At the recent XXII Spain-United States Forum which took place in Williamsburg, Virginia, Sherry president Beltrán Domecq presented a Sherry tasting for the delegates including both countries’ ministers of Defence and Foreign Affairs as well as business leaders. The Forum covers common interests for a better mutual understanding in governmental, commercial, academic and cultural affairs, promoting investment in infrastructure, tourism and security among other things.

Beltrán Domecq was invited, as a representative of the Spanish wine trade, to participate in a round table on tourism and gastronomy where, along with the famous chef José Andrés he championed the important role of Spanish gastronomy as a cultural nexus between the two countries. He emphasised the role of Sherry in the Anglo-Saxon world and the strategic importance of the American market.

Afterwards he said: “It has been a great honour to place Sherry at the highest level representing Spanish wine at the most influential transatlantic forum. This unprecedented fact is one more sign of renewed interest in Sherry which finds itself in a good place, in that professionals worldwide are promoting its enjoyment at the table with the best gastronomy, both Spanish and international. It is worth adding that the Sherry bodegas are the most visited in Spain (over half a million visitors in 2016) and that wine tourism in the area is an industry in itself generating employment and wealth.”

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