The money comes from the European Agricultural Guarantee
fund (FEAGA) and represents an increase on last year’s grant of 1 million euros.
The fund covers such activities as PR, promotion, publicity and participation
in wine fairs and events abroad.
61 programmes of information and promotion have been
developed by 11 wine companies in 30 foreign countries. This assistance is
aimed at developing understanding of the characteristics and quality of Spanish
wine to increase competitivity by opening new markets or consolidating existing
ones.
The wine being promoted is that supported by Denominacion de
Origen Protegida (the DO wines such as Sherry or Rioja), Indicacion Geografica
Protegida, and the less exalted wines which can put the grape varieties used on
the label.
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