Wednesday, 7 November 2012

Junta de Andalucia invests 2.9m Euros to promote Spanish wine abroad



The money comes from the European Agricultural Guarantee fund (FEAGA) and represents an increase on last year’s grant of 1 million euros. The fund covers such activities as PR, promotion, publicity and participation in wine fairs and events abroad.

61 programmes of information and promotion have been developed by 11 wine companies in 30 foreign countries. This assistance is aimed at developing understanding of the characteristics and quality of Spanish wine to increase competitivity by opening new markets or consolidating existing ones.

The wine being promoted is that supported by Denominacion de Origen Protegida (the DO wines such as Sherry or Rioja), Indicacion Geografica Protegida, and the less exalted wines which can put the grape varieties used on the label.

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