Thursday, 29 November 2012

29.11.12 CRDO Takes Reins of Rutas del Vino


The association of the Rutas del Vino y del Brandy de Jerez yesterday began a new era with a new board of directors which includes the Consejos Reguladores of both the Sherry and the Brandy, who take on full responsibility for improving facilities and giving more drive to enotourism. An extraordinary meeting adopted the motion unanimously, and Cesar Saldana, director of the CRDO Sherry will preside while the Council’s tourism chief, Antonio Real will be vice-president.

The new set up will re-structure internally and renew its on-line communication strategy,  emphasising the role of the vineyards as a first rate tourist attraction, as a priority. The CRDO website has been revised to achieve more consumer involvement, and the plan is to improve the Rutas del Vino site as well. Better cohesion among the over 100 associated establishments is also an objective. Vineyards as attractions and countryside catering are also to be improved. It should be remembered that the Sherry area is the most popular for enotourism, cycle tourism and horse tourism in Spain.

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