The association of the Rutas del Vino y del Brandy de Jerez
yesterday began a new era with a new board of directors which includes the
Consejos Reguladores of both the Sherry and the Brandy, who take on full
responsibility for improving facilities and giving more drive to enotourism. An
extraordinary meeting adopted the motion unanimously, and Cesar Saldana,
director of the CRDO Sherry will preside while the Council’s tourism chief,
Antonio Real will be vice-president.
The new set up will re-structure internally and renew its
on-line communication strategy, emphasising
the role of the vineyards as a first rate tourist attraction, as a priority. The
CRDO website has been revised to achieve more consumer involvement, and the
plan is to improve the Rutas del Vino site as well. Better cohesion among the
over 100 associated establishments is also an objective. Vineyards as
attractions and countryside catering are also to be improved. It should be
remembered that the Sherry area is the most popular for enotourism, cycle
tourism and horse tourism in Spain.
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