Wednesday, 21 November 2012

21.11.12 Consejo to push Amo, Palo, Oloroso Sherry in Holland

The President of the Consejo Regulador, Beltran Domecq sees growth possibilities in the traditional Sherry styles of Amontillado and Oloroso, by bringing Sherry culture in all its breadth to the traditional consuming countries such as the UK, Germany and Holland. Despite the sector being in a less than perfect state as a result of the crisis, Domecq believes there are possibilities in other European countries and other continents, such as the USA, where Sherry is known but not as widely available as it could be.

The Consejo sees potential in the traditional dry styles; Amontillado, Oloroso and Palo Cortado as tastes have moved on from the sweeter styles like Cream. Another avenue is the Sherry Vinegar, an essential culinary condiment, but which is little known beyond Spain and France. Part of the Consejo’s work to internationalise Sherry is the V Copa de Jerez, the gastronomic competition which marries food and Sherry. Domecq hope this will offer an excellent alternative to the standard white wine with fish and red wine with meat syndrome. Indeed some Sherries are better suited anyway.

Utrecht in Holland was host recently to a Wine and Gastronomy fair “Gastronomie 2012” at which there was a Sherry stand. Over 4,000 people attended, mainly chefs and sommeliers. The Sherry stand presented a tasting of various top quality wines along with a selection of cheeses, which was extremely popular.

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