The President of the Consejo Regulador, Beltran Domecq sees
growth possibilities in the traditional Sherry styles of Amontillado and
Oloroso, by bringing Sherry culture in all its breadth to the traditional
consuming countries such as the UK, Germany and Holland. Despite the sector
being in a less than perfect state as a result of the crisis, Domecq believes
there are possibilities in other European countries and other continents, such
as the USA, where Sherry is known but not as widely available as it could be.
The Consejo sees potential in the traditional dry styles;
Amontillado, Oloroso and Palo Cortado as tastes have moved on from the sweeter
styles like Cream. Another avenue is the Sherry Vinegar, an essential culinary
condiment, but which is little known beyond Spain and France. Part of the
Consejo’s work to internationalise Sherry is the V Copa de Jerez, the
gastronomic competition which marries food and Sherry. Domecq hope this will
offer an excellent alternative to the standard white wine with fish and red
wine with meat syndrome. Indeed some Sherries are better suited anyway.
Utrecht in Holland was host recently to a Wine and
Gastronomy fair “Gastronomie 2012” at which there was a Sherry stand. Over
4,000 people attended, mainly chefs and sommeliers. The Sherry stand presented
a tasting of various top quality wines along with a selection of cheeses, which
was extremely popular.
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