Friday, 4 August 2017

4.8.17 Xeco: a new Fino is Launched

Using the strapline “XECO, a Sherry brand for YOU – not Granny!”  three self-confessed “Fino fiends”, Polly, Beanie and Alexa have crowdfunded the launch of a new Fino in ”disruptive packaging”. It is aimed at young people in wine and cocktail bars, and the girls are working with bartenders to develop more cocktails. The wine itself is a four year old Fino sourced from Bodegas Diez Mérito and will be available any day now in the UK from Master of Malt with an RRP of £15.99 - £16.99. The plan is to launch an Amontillado in the autumn and more information can be found at

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