Wednesday, 9 April 2014

9.4.14 Education for Sanlucar Youth; Madrid Sherry Festival; Prizes for GB and Beltran Domecq

Two new schemes have been introduced in Sanlucar by the Junta to provide a future and gainful employment for the unemployed. A little over 1 million euros is to be spent on teaching 50 young people in wine and vineyards and tourism. They will even be paid for their work.

The Sherry Festival in Madrid is a huge success. It is the biggest Sherry event ever held in Spain. No fewer than 700 professionals turned up at the Hotel Wellington yesterday, beyond the Consejo’s wildest dreams. Chefs, sommeliers, journalists and educators met up with some 200 Sherries provided by around 20 bodegas. The Consejo is delighted with the interest shown. Indeed, such was the interest that three top level tastings had to be extended to five. There are three themes: Sherry and Gastronomy, Finos/Manzanillas en Rama and VOS/VORS wines.

Cesar saldana and the mayoress of Jerez with oenologists in Madrid (Foto Diario Jerez)
Many Bars and Restaurants are putting on a menu maridaje (food matched with Sherry), wine shops are offering tastings and promotions, and many sommeliers and bodega people are participating. It is wonderful to see how popular Sherry is – so why do people not buy more!!

Beltran Domecq and Gonzalez Byass have been awarded prizes in the VII edition of the Business, Markets, Wine & Distribution awards. The president of the Consejo won the prize for Wine Personality in recognition for all he has done to promote Sherry, and GB’s president, Mauricio Gonzalez Gordon collected the prize for the firm’s contribution to the socio-economic development of the area.

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