Friday, 12 April 2013

11.4.13 La Guita Feria Promo.; Sherry and Mrs Thatcher

Manzanilla La Guita is expecting to sell over 650,000 bottles during the Feria de Sevilla (the annual Seville fair) which takes place from the 15th – 21st April. This represents an increase over last year, despite the crisis. A special team was recruited to really market the wine, and has succeeded in getting it into 60% of the 1040 casetas (booths/tents) at the fairground, maintaining La Guita’s position as the leading Manzanilla at the Feria. In order to service the anticipated demand, the firm has rented a store of 6,000 m2 close to the fairground, and a team of 150 people. They will also have a major presence on Facebook.

Margaret Thatcher once visited Jerez with her husband Dennis. In 1998 she enjoyed a good lunch and a few copitas at Gonzalez Byass, before signing a butt.

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