Manzanilla La Guita is expecting to sell over 650,000
bottles during the Feria de Sevilla (the annual Seville fair) which takes place
from the 15th – 21st April. This represents an increase
over last year, despite the crisis. A special team was recruited to really
market the wine, and has succeeded in getting it into 60% of the 1040 casetas
(booths/tents) at the fairground, maintaining La Guita’s position as the
leading Manzanilla at the Feria. In order to service the anticipated demand,
the firm has rented a store of 6,000 m2 close to the fairground, and a team of
150 people. They will also have a major presence on Facebook.
Margaret Thatcher once visited Jerez with her husband Dennis. In 1998 she enjoyed a good lunch and a few copitas at Gonzalez Byass, before signing a butt.
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| Pictures:masjerez.com |
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