Since the Espinosa family bought Díez-Mérito they have pulled the stops out. They took advantage of Vinoble, where they had a stand, to put the historic firm back on the map. They also organised parallel activities which included a reception at the bodega for the Sherry Women, who were appointed honorary ambassadors for Díez-Mérito wines.
The bodega’s oenologist, José Antonio Portales, gave the enthusiastic new ambassadors a tasting of the Bertola 12 year old range followed by the house jewels, the Amontillado Fino Imperial and the Oloroso Victoria Regina, both over 30 years old. Marina García González, president of Sherry Women, received the accreditation certificate as ambassadors from Salvador Espinosa, director general of the firm watched by César Saldaña, director general of the Consejo Regulador.
Díez-Mérito also offered a reception for nearly 50 importers and journalists from 14 different countries attending the commercial meeting with over 30 andalusian bodegas organised by the Andalusian Agency for Promotion Abroad (Extenda) in celebration of Vinoble.