The legendary Feria de Abril in Sevilla (also known as el Real) kicks of on the 12th after the switching-on of 350,000 light bulbs and an evening of fried fish. There will be more food and flamenco than you can shake a stick at and huge amounts of Sherry will be drunk. La Guita alone expect to sell over 680,000 half bottles, being represented in 60% of the 1,047 casetas. In order to cope with all this, they have a nearby store of 6,000 square metres and 150 staff. They will also be a promotional campaign under the slogan "La Feria es mi Casa".
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