The Feria de Abril in
Sevilla consumed record amounts of Manzanilla this year, with Barbadillo alone selling
440,000 half bottles of Muy Fina and Solear, an increase over last year of 13%.
For their part, La Guita reports the sale of 680,000 half bottles, also a
decent increase. The wines of both bodegas were available in 600 of the
slightly more than 1,000 casetas.
The products of many other bodegas were also
available, though not in such quantities, with Manzanilla being the preferred
drink of the Feria, and there was no shortage of advertising and promotion of
it. Probably some 1.5 million half bottles were sold in total, meaning each
caseta got through roughly 1,500 half bottles in a week - quite a lot of this in
the form of the “rebujito”, Sherry mixed with 7 Up or Sprite. That is some
going, but at least Sherry is good for you.
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| Typical Feria scene (foto:sevillaabc.es) |
Fino will soon get its turn however, being the
preferred wine at the forthcoming Ferias of Jerez, El Puerto and Rota. Then it
will be the pilgrimage of El Rocio, another Manzanilla event. All the while,
Sherry in general has been setting Valencia on fire, which will hopefully generate
a further increase in sales.
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