Thursday, 25 September 2014
25.9.14 Jerez Triples Press Presence
Sherry has tripled its presence in the press in the first 8 months of this year compared to the same period last year. After monitoring 7,000 news items in 40 magazines and 96 newspapers, Sherry, which was the fifth Spanish Denominacion de Origen in terms of press presence, is now in second place with 10% of the total. This implies a monthly average of 10 million readers, and that only covers the printed press. Television has also been a big factor covering news of the City of Wine locally and nationally along with documentaries.