The Bodegas of the
Marco de Jerez attracted no fewer than 449,326 visitors last year according to the 2015 report from
ACEVIN, the Spanish Association of Cities of Wine. Last year’s figures for
Spain as a whole were positive, showing continued growth with an increase in both
visitors (5.59%) and expenditure (15.2%). The average spend in bodega shops was
18.03 euros. These figures include neither hotel accommodation nor expenditure
in shops, restaurants and bars which will have increased similarly. The report
says that the busiest seasons are spring and autumn, offering scope to improve
figures for winter and summer. Given that of the 68 million people visited
Spain last year only 2% came for wine tourism, so there certainly is plenty of
scope.
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