Sales of Fino at the Feria
del Caballo have been even better than expected. The trade was pleased that they were
comfortably over 400,000 half bottles, but now it looks as though sales have
exceeded 500,000, and increase of approaching 20%. César Saldaña, director
general of the Consejo points to various factors which account for this: the
Feria began on Saturday 30th, a day earlier than usual and ended a day earlier
on Saturday 7th; Monday 2nd was a holiday (Monday after
Labour Day); the temperature was decent, and people had just been paid. Tio
Pepe, sponsors of the Feria, reckon their sales were up 13%. Andrew Tan’s newly
acquired Fundador sold over 500 cases of
Harveys Fino – at a great price: 6€ per half litre bottle. Grupo Estévez were
pleased with the public reaction to their re-launched Tio Mateo, and its increased
sales.
It was not only Fino sales which increased.
Council staff removed nearly 500 tons of rubbish from the fairground, a 2%
increase on last year. Glass accounted for 40,400 kilos, and the glass
recyclers and the Council awarded prizes to the casetas which did the best
recycling.
Grupo Osborne has
announced its results for 2015 with sales at 241 million euros, 1.6% down on 2014. Pre-tax profit was
down 11% but this was due almost entirely to the loss of distribution of
Seagram’s Gin in an agreement with Pernod Ricard, but which gave Osborne other
brands to distribute instead. The firm also increased investment in its own
brands with, among other things, the new visitor centre for their extremely
successful and profitable 5 Jotas Iberico ham plant at Jabugo and the Toro Gallery in El
Puerto. The company has also reinforced its distribution portfolio with high
value brands and its subsidiary in China. Tomás Osborne, company president,
said that 2015 had been a satisfactory year and the company is now stronger
than it was a year ago.
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