The Spanish
Patents and Brands Office (OEPM) has blocked an attempt by a bodega in Huelva
to “appropriate” the use of the term “Sherry casks” along with derivative terms
such as “Amontillado cask”, “Oloroso cask” etcetera for which the bodega had
sought registration, thus legitimising what the Consejo Regulador in Jerez
considers as fraud.
José y
Miguel Martín, a bodega in Bollullos del Condado in Huelva, wanted a legal
framework by which the distillers who buy their seasoned casks could use these terms
on their labels, terms which are protected under the Denominación de Origen (DO)
Jerez and which are experiencing a growing prestige in the markets, and which
distillers naturally want to use.
A cooperage in Jerez (foto:Vanesa Lobo/Diario Jerez) |
The bodega
has decided to appeal the OEPM decision and has also registered at the Jerez
Consejo, but this step does not give them the right to use protected terms
unless from now on they buy Jerez grapes for seasoning and submit to a
voluntary process to guarantee traceability.
This Sherry
cask fever is growing along with increasing whisky sales and the Consejo has
taken steps to increase vigilance and control of a rapidly expanding business,
one which has aroused the interest not only of Jerez producers, but also those
in other DO’s in Andalucía such as Condado de Huelva and Montilla-Moriles.
The Jerez
Consejo is already a long way down the line with the process. Having obtained
the backing of the Agriculture Ministry, they have held discussions with those
who season casks and who voluntarily want to sign up for the new register for
this activity which would authorise the use of terms such as “Sherry cask” on
the labels of spirits aged in them.
The Consejo
has some allies in the form of leading whisky distillers such as the Macalllan,
who requested the establishment of a certification which guarantees the use of
the term only when the whisky is aged in casks seasoned with Sherry. According
to César Saldaña, director of the Consejo, the intention is to run with the
voluntary system which does not oblige anyone to submit to the process, but
which can restrict certification. The Sherry Consejo supports a brand with a valuable
reputation which inevitably attracts fraud, and the use of Sherry casks for the
ageing of whisky must therefore be regulated.
No comments:
Post a Comment