The recent news that Cava is trying to promote itself as the ideal accompaniment to tapas is worrying. And not a little insulting. The tapa has been an Andaluz tradition forever, as has Sherry, which is without doubt the perfect match for it. No other wine comes near.
Surely Catalunya has the imagination to create a more innovative promotion. They certainly need to; sales of wine in Spain have tumbled over the last 25 years to less than half the 47 litres per capita consumed then, and the golden age of booming Cava sales is over. This applies throughout Spanish wine regions unfortunately, not least Sherry. Perhaps it's time for the CRDO Jerez to retaliate with a campaign such as "Crema Catalana is better with PX Sherry". Or perhaps they could do a promotion at the Boqueria Market in Barcelona "Fideos go better with Sherry".
No comments:
Post a Comment