Thursday, 15 February 2018

15.2.18 Williams & Humbert Saving Turtles

Many bodegas in Jerez do important social and cultural work to show their support of various causes, which sometimes extends beyond the city. Williams & Humbert took up the cause of the endangered Tortuga Carey (Hawksbill turtle) four years ago when they adopted one, naming it Luxus after the top version of their outstanding Dos Maderas Rum which is sourced in Nicaragua. They are donating money raised by sales of the rum to a programme called Billion Baby Turtles, part of the ICAPO initiative set up to save them under the umbrella of the charity SEE Turtles.

These turtles play an important role in the preservation of the shallow eco-systems of tropical waters, but despite legal protection they are in danger of extinction as their eggs are stolen and their shells are used for decorative objects. Money is needed to patrol beaches where they nest and lay their eggs, to ensure the babies finally reach the water. So far the campaign has saved over 3,000 turtles thanks to the W&H contribution towards 500 volunteers, a website (, and 10,000 students have been educated about them. Donations to the campaign can be made at or by buying Dos Maderas Luxus Rum. This excellent rum, is aged in the Caribbean for ten years before ageing for a further five years in Jerez in ex Don Guido VOS Pedro Ximénez butts.

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