While the
heatwave which struck Jerez during the Feria saw people forced to drink more
refreshing things than Sherry, the trade is happy with the 30% increase in
national sales for the first quarter. It seems that Jerez is reaping the
benefits of the European City of Wine last year, the 50th
anniversary celebrations of DO Manzanilla, the 80th anniversary of
DO Jerez and the general increase in awareness of Sherry. Also we are now well
into the feria season.
3 million
litres were sold in Spain in the first quarter, mostly Manzanilla (1.5m litres
+22%) and Fino (630,000 litres +32%). Sales are up in all categories: Cream
(+23%) Medium (633%!) PX (11.5%) and Oloroso (+14%). Export sales were poorer,
however, bringing the overall increase in sales to a more modest 5.4%. The
traditional markets of the UK, (still the biggest export market importing 10 million
litres), Holland, Germany and the rest of Europe are still falling, yet there
was some good news from the US - up 24% and Japan up 56%.
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