Many bodegas in Jerez
do important social and cultural work to show their support of various causes, which
sometimes extends beyond the city. Williams & Humbert took up the cause of the endangered Tortuga
Carey (Hawksbill turtle) four years ago when they adopted one, naming it Luxus
after the top version of their outstanding Dos Maderas Rum which is sourced in
Nicaragua. They are donating money raised by sales of the rum to a programme
called Billion Baby Turtles, part of the ICAPO initiative set up to save them under
the umbrella of the charity SEE Turtles.
These turtles play an important role in the preservation
of the shallow eco-systems of tropical waters, but despite legal protection they
are in danger of extinction as their eggs are stolen and their shells are used
for decorative objects. Money is needed to patrol beaches where they nest and
lay their eggs, to ensure the babies finally reach the water. So far the
campaign has saved over 3,000 turtles thanks to the W&H contribution
towards 500 volunteers, a website (tooraretowear.org), and 10,000 students have
been educated about them. Donations to the campaign can be made at seeturtles.org/venecia
or by buying Dos Maderas Luxus Rum. This excellent rum, is aged in the Caribbean
for ten years before ageing for a further five years in Jerez in ex Don Guido
VOS Pedro Ximénez butts.
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