It looks as if 2018
will be the year Sherry will take off again in the UK if distributors’ sales and
the amount of press coverage are any indication. Specialist retailers have seen considerable
growth and Majestic, the largest with 200 stores, has seen sales grow 25%.
Customers are younger, between 20 and 30, and hopefully the notion of “a granny
wine” will finally disappear as these new consumers are buying the dry styles,
mainly Fino, Manzanilla, Amontillado and Palo Cortado. This new interest in
Sherry is put down mostly to the explosion of Sherry bars and tapas bars. Sales
of the better quality wines are growing fastest and in the £10-15 range sales
at Majestic are up 71%. It is gratifying to see, but while about 10 million
litres were sold in the UK last year, in 2005 it was 22 million, so there is still
much work to be done.
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| London's Bar Pepito (foto:pinterest) |
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