Friday 1 August 2014

31.7.14 Great Sherry Tasting; Consejo Budget

The Great Sherry Tasting 2014 will take place in London at the 1st Floor Gallery, The Westbury Hotel, Bond Street London on Monday the 15th September. There will be two free tutored tastings, but this one is trade only. Time to get to know your wine merchant a little better!



The Consejo Regulador is expecting income of 285,000 Euros from a 5 centimo per kilo levy on grapes with the Denominacion de Origen from growers this season after an agreement was reached at a plenary meeting on Tuesday for the re-establishment of the so-called “grape tax”, on condition that it was only imposed on grapes destined for Sherry, and not on those destined for table wines. Fedejerez, (representing the bodegas), also agreed to a rise from 1 Euro to 1.25 Euros in the levy per litre of wine sold by the bodegas, which would amount to an estimated 500,000 Euros, assuming the crop is as estimated, 55 million kilos.


As a result, the Consejo’s budget for promotion in export markets has virtually doubled, to 785,000 Euros. Cesar Saldaña, director of the Consejo, hopes to double this latter figure with grants from the OCM which governs public institutions such as ICEX and Extenda. {It is worth pointing out that even if he achieved this, the budget would still be about one fifth of that of Rioja}.

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