European City of
Wine status for Jerez has had a major impact in the media. Sherry has tripled its total media presence in
the first half of this year and jumped from 5th place (in Spain) at
the end of last year to 2nd now. There is no doubt that this status
has brought benefits, and Sherry is being talked about more in the wine world as
well as the media.
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| (foto: Diario Jerez) |
Data from
the consultants Castro Galiana, a Valencia company which specialises in auditing
wine trade information across the media, shows that the Sherry zone closed last
year with 3.11% of the media traffic, behind Rioja, Rias Baixas, Ribera del
Duero and Cava. Since January, however, Sherry with 9.52% has overtaken all
except Rioja which has 14%.
The
activities of the Consejo occupy more than 10% of published information on
Sherry, then the 34 bodegas, half of whom have a media presence in the context
of wine information, are qualified by Castro Galiana as “notable”. The media
monitored by Castro Galiana give plenty of column inches to wine, very
important to the Spanish economy, as is the taste of the readers with respect
to wine brands, enotourism, leisure and gastronomy.
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