Madrid's Tio Pepe sign

Some years ago the Spanish Government listed the Osborne bull signs to be found all over Spain as of cultural importance, as long as any advertising was removed from them. Everyone still refers to them, however, as the "Osborne Bulls", so they are still effective as advertisements.

Perhaps the Government could consider a similar approach to Madrid's Tio Pepe sign. Even if the words "Tio Pepe" were removed, the bottle figure with red sombrero and jacket holding a guitar still conjures up the brand to any Spaniard - and not a few foreigners.