The poster for the 2015 Feria del Caballo in
Jerez has been
presented by the mayor, María José García Pelayo and the artist who designed
it, José Manuel Reyes. They drank a toast of Tio Pepe. The poster is a
photographic reproduction of a work he painted in oil and represents two of the
things most dear to Jerezanos: wine and horses. Somewhere in the background
there is also an allusion to motorcycling which is also very important to Jerez. The presentation of this year’s poster is
earlier than usual as the council is keen not to lose the momentum gained last
year.
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| The 2015 poster (foto:diariojerez) |
The Consejo Regulador will soon celebrate its
80th anniversary.
It was established on the 19th April 1935 with the publication of the
Reglamento (reglations) of the newly formed Denominación de Origen in the
Gaceta de Madrid, now the Boletín Oficial del Estado, and was the first in
Spain. The main celebration will not take place till May so as not to interfere
with the 50th anniversary celebrations of Manzanilla joining the DO which
themselves have been extended to cover the Feria in Sevilla, where so much
Manzanilla is sold.
This delay
will give the Consejo time to make some modifications to the headquarters
building in Avenida Álvaro Domecq in order to make it into a showpiece for
Sherry wine tourism. The idea is to use the lovely and well positioned building
better and bring it into the XXI century by relocating departments and removing
architectural barriers.
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| Cesar Saldana & Beltran Domecq toast the anniversary |
The work,
which will cost €400,000 and is 40% funded by the Grupo de Desarrollo Rural, will
start next week, and the hope is that it will be finished in two months’ time.
The ground floor will have a promotional centre and a multi-purpose room where
tastings can be held. Visitors will be able to organise their visits to
establishments on the Ruta del Vino y del Brandy de Jerez via an interactive
system. A lift will be installed making it easier to reach the main debating
chamber on the first floor. Despite all the disruption, work is under way to
organise the anniversary festivities which will be put to a plenary in March.
These include special labels and lots of tastings.
