The Florido family have been involved in the
wine trade since the XVIII century and became exporters at the start of the
XIX. Another branch of the family is that of the famous Bodegas César Florido in Chipiona, who buy grapes from Viña el Armijo. In 1880 the firm of Florido Hermanos was established in Sanlúcar, but was later bought out by Pedro Domecq.
In 1942 Gaspar Florido Cano founded a new firm
with his own name having purchased some very old Amontillado soleras from
Bodegas Rodriquez La-Cave (which later merged with Delgado Zuleta). These
soleras would later form the famous soleras 25-GF, 30-GF and Ansar Real (dated
1840). The numbers refer to the number of butts in the soleras. He worked as an artisan almacenista supplying wines to the best bodegas
and also to local bars and restaurants.
Florido owned the 33 hectare Viña el Armijo in
the Pago Miraflores with its lovely XVI century casa de viña which supplied
most of its musts. It also owned over five bodegas with a total of some 7,000
butts, but later consolidated into one bigger one on the road to Trebujena. In
1997, aware of the prestige of the wines Eduardo Cotro Florido, from the fourth
generation, decided to bottle them and sell them on the open market. He asked extremely
high prices, but it worked as the whole world took notice.
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