The old Domecq
installations are facing the dawn of a new era. Andrew Tan arrived in Jerez yesterday with
the contract and took possession of his new purchase from Beam Suntory. Grupo
Emperador is the world’s biggest brandy producer with sales of some 33 million
cases. It has bought the old Domecq bodegas, the Viña el Majuelo with its tower
in the Pago Macharnudo, the brands Fundador, Tres Cepas, Harveys and Terry as
well as the distillery in Tomelloso.
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| The Emperor, Andrew L Tan (foto:diariojerez) |
The Filipino magnate wants to bring back the
glory, success and positioning of Fundador and make it into a globally
recognised brand. He will call the company Bodegas Fundador, but will not be
overlooking the other brands such as world leader Harveys Bristol Cream, Terry
Centenario, the leading brandy in Spain and Tres Cepas which has potential in
emerging markets. He said he wants to make the product even better which will
need investment but he is committed to this and also to look at ways to revive
the fortunes of Sherry. “I believe in the future of Sherry and Brandy de Jerez”.
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