Monday 4 August 2014

4.8.14 More About Sherry in the Media

European City of Wine status for Jerez has had a major impact in the media.  Sherry has tripled its total media presence in the first half of this year and jumped from 5th place (in Spain) at the end of last year to 2nd now. There is no doubt that this status has brought benefits, and Sherry is being talked about more in the wine world as well as the media.

(foto: Diario Jerez)

Data from the consultants Castro Galiana, a Valencia company which specialises in auditing wine trade information across the media, shows that the Sherry zone closed last year with 3.11% of the media traffic, behind Rioja, Rias Baixas, Ribera del Duero and Cava. Since January, however, Sherry with 9.52% has overtaken all except Rioja which has 14%.


The activities of the Consejo occupy more than 10% of published information on Sherry, then the 34 bodegas, half of whom have a media presence in the context of wine information, are qualified by Castro Galiana as “notable”. The media monitored by Castro Galiana give plenty of column inches to wine, very important to the Spanish economy, as is the taste of the readers with respect to wine brands, enotourism, leisure and gastronomy. 

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