Roberto Amillo Collection to Open Soon in Jerez

A businessman from La Rioja is to modernise part of the Sherry business right from the city centre. His name is Roberto Amillo, an impassioned Sherry fan who has an idea he wants to develop. The local bodegueros already know about it, and one feature is an enomatic machine which dispenses small amounts of wine for tasting.

He already has a range of own brand Sherries and Brandies selected and bought-in from top bodegas, and sells a luxury pack of four tasting phials of Sherry, as well as one or two others.

Some of the Sherries with their Penin Points

Nicknamed "The Collector", he owns over 17,000 objects connected with Sherry, a unique collection in the publicity world, containing every kind of merchandising for Sherry and Jerez Brandy, and it will soon be able to be seen in a small palace in the Plaza Rafael Rivero.

The collection also has a "collectors' corner"where it will be possible to buy certain pieces, and which offers the opportunity to organise events, hold educative sessions, tastings, food and wine matching, press conferences and any kind of event which promulgates the culture of Sherry.

La Galeria del Jerez presents itself as a driving force for the Sherry bodegas as well as a meeting place for professionals and visitors alike who are interested in wine tourism which, as its owner says "should generate increased renown for the bodegas of Jerez."

The project could be open in time for the 2013 harvest. Another piece of good news for Jerez.