The III Sherry Festival in Spain kicks off in Valencia in April. After the highly successful events in America and those in Madrid and Barcelona, the Consejo considers these festivals as its principal promotional activity. Between 15 –24 April there will be a full calendar of events in restaurants, specialist shops and all sorts of other establishments consisting of tastings, gourmet experiences and seminars with a major professional tasting event at the Hotel Balneario las Arenas as a focal point on the 18th. Some 20 bodegas and 200 brands will be there, providing a golden opportunity for public and professionals alike to experience the unique and special character of Sherry and how well it matches food. This is already being proved by the Sherry Bar phenomenon which is taking off in places such as London, New York, Sidney, Tokyo and now in Spain too.
Tomorrow the world will switch off lights at 8.30pm in recognition of Earth Hour, a global initiative to promote awareness of global warming caused by excess CO2 in the environment. In Spain iconic buildings such as the Royal Palace in Madrid, the Sagrada Familia in Barcelona and the Guggenheim in Bilbao will switch off, as will the famous Tio Pepe sign in Madrid’s Puerta del Sol.