After being refused
authorisation for BIB
at the last plenary of the Consejo Regulador, the Asociación de Vinateros de
Sanlúcar which embraces a dozen small bodegas and which in this matter counts
on the support of some Fedejerez members: Hidalgo La Gitana, La Cigarrera, Jose Luís
Barrera (Sanchez Ayala) and Juan Piñero, is seeking the support of the Junta and other official
bodies.
Some think they should go to the Competition
authority which not so long ago imposed heavy fines on many bodegas and the
Consejo for what it saw as discriminatory sales quotas, a Buyer’s Own Brand
cartel and grape price fixing, but which was compelled to reduce them
considerably. Most however believe that the way forward is debate and
conciliation rather than more drastic measures which could have serious
repercussions for Sherry as a whole.
Despite the consistent refusal of Fedejerez and
the Consejo to allow what they see as fraudulent and illegal, the Manzanilleros
say that it satisfies a growing demand especially from the catering sector
which views it as convenient and more hygienic than re-fillable garrafas, which
themselves are a target of Fedejerez. José Carlos Garrido, spokesman for the
Manzanilleros, says that authorising the use of BIB does not imply the end of
the bottle, but rather taking advantage of a niche in the market which could
increase sales. It is not about a war between Sanlúcar and Jerez, it is about
sitting down and talking with an open mind about opportunities.
The V Edition of the Most Festival, an
international festival of films about wine, many not commercially released, runs 5-15
November. It takes place in the Penedés, a reference point for wine production in
Cataluña, but Jerez will be strongly featured in the wonderful film El Misterio
del Palo Cortado which will be accompanied by two Jerezanos: José Luís Jiménez,
academic and president of the Cine Club de Jerez and Antonio Flores, chief
oenologist at González Byass. If you are in the area, don’t miss this really
interesting festival, and you can explore the Penedés vineyards and bodegas as
well!
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