The Consejo Regulador is to open a visitor
centre at its headquarters in Jerez. The
plan is to create an information and promotion centre, a place to start the
wine tourism routes, where there will be tastings and seminars. Tourists will
be able to learn how Sherry is made, its significance and how it should be
drunk.
A promotional
protocol has been signed between the Provincial government of Cadiz tourism
department, Jerez council and the Consejo whereby all tourism promotion will actively promote Sherry
at provincial, national and foreign levels.
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| (Foto: Diario Jerez) |
Present at
the meeting held at the Consejo were the Mayor of Jerez, the chief of the provincial
council, members of the Consejo and representatives of the various aspects of
the Sherry trade. While the council and the Consejo have worked together
before, what is needed is a common coordinated strategy. All parties are in
complete agreement, as this is very important for local jobs.
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