Preparations are underway to make a better job of promoting the wines of Chiclana than was achieved last year at the annual Feria de San Antonio in June. During the 4 day festival, local products are widely available at the stands in the streets of the fairground of Las Albinas, where there is also lots of flamenco and horses.
There is a local council subsidy for the stands to promote Chiclana wine, which has to be applied for and granted, and last year only 35% of them received it, and products from other areas are creeping in. This year, a new promotional campaign is being prepared by the association of bodegueros supported by the municipal development department. They aim to promote the local wines to the locals, as much as visitors, under the banner of “En Chiclana, Vinos de Chiclana”.
Chiclana wines are made in eight bodegas in the town, and are like Sherry – many are – and they make styles such as Fino, Amontillado, Oloroso and Moscatel. Well worth looking out for.
Yesterday was the X Day of the Must in the country neighbourhood of Las Tablas near Jerez. People come from all over the province of Cadiz to the school square, which is surrounded by a sea of parked cars and the smell of multiple barbeques. Here they indulge in a glass of the new wine, served from a butt in the centre of the square, and something to eat. It is a great family day out.
Meanwhile, inside the school, members of the Consejo Regulador hold a tasting of the 44 new wines, eventually selecting 3 winners which will be given trophies and diplomas. The new wines are not from big bodegas, but have been made by locals at their own houses. The local cabbage and garlic is also up for tasting, but according to the mayor, there are finite quantities available, and every year more people come. Stands offer other delicacies too, such as chacina (seasoned pork) and chicharrones (fried pork rind strips), with long hungry queues.