The Great Sherry Festival will take place from the 14th – 27th October, organised by the Sherry Institute of Spain. This is the inaugural consumer campaign for the UK on and off trades which will take place in participating restaurants, bars and wine merchants. It will be centred on London, and the many Sherry bars there will issue Sherry Loyalty Cards which will receive a stamp for every glass of Sherry purchased. When the card is full, consumers will be able to redeem the card for a special Sherry gift via the Great Sherry Festival facebook page, and gain entry into a prize draw.
Wine and Sherry bars involved are: Fino, Camino, Pepito, Barrica, Copita, Capote y Toro and Drakes. The wine merchants involved are Fortnum and Mason, Selfridges, Majestic Wine, Theatre of Wine, Prohibition Wines, Last Drop Wines among others. There will be a big consumer campaign as well as Facebook and Twitter activity. So if you live in London, have a great time.