Sunday 23 December 2012

23.12.12 Good News on Tio Pepe Sign


The Tio Pepe illuminated sign has been given planning permission to be installed above the Corte Ingles department store at Puerta del Sol, 11 in Madrid.  Gonzalez Byass applauded the decision taken yesterday by various interested bodies including the Patrimony Commission of the Community of Madrid, but the famous neon sign will not be there in time for this year’s festivities. There remain details to be worked out with the building’s proprietors before a date can be fixed. In the meantime the sign will be restored and its weight reduced. The decision by the Patrimony Commission links with other well - loved signs such as Schweppes, Firestone and BBVA (a bank) after the approval of new regulations governing exterior advertising. Gonzalez Byass  said that 2013 will start with renewed hope of meeting an old friend again, expressing their gratitude for all the spontaneous support and affection generated for the sign.

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