The Tio Pepe illuminated sign has been given planning
permission to be installed above the Corte Ingles department store at Puerta
del Sol, 11 in Madrid. Gonzalez Byass
applauded the decision taken yesterday by various interested bodies including
the Patrimony Commission of the Community of Madrid, but the famous neon sign
will not be there in time for this year’s festivities. There remain details to
be worked out with the building’s proprietors before a date can be fixed. In
the meantime the sign will be restored and its weight reduced. The decision by
the Patrimony Commission links with other well - loved signs such as Schweppes,
Firestone and BBVA (a bank) after the approval of new regulations governing
exterior advertising. Gonzalez Byass
said that 2013 will start with renewed hope of meeting an old friend again, expressing
their gratitude for all the spontaneous support and affection generated for the
sign.
No comments:
Post a Comment