Sherry for the Three Kings
Gold, Frankincense and Myrrh will be replaced this year by
Sherry and Vinegar in a singular initiative to raise funds for social
work. Rey (King) Melchor Fino Oro, Rey Gaspar
Incienso Cream and Rey Baltasar Vinagre Mirra will be sold at events attended
by the kings and in commercial outlets which wish to participate. A pack of
three half bottles (I of each) will sell for 10 euros and a pack of 75cl
bottles 18 euros. A presentation was
held at the Consejo Regulador attended by the three presidents (Wine, Brandy
and Vinegar) at which, as usual, a donation was made to the Kings’ campaign.
Rutas del Vino
A meeting was held yesterday in El Puerto of the new board
of the Association of Rutas del Vino and Brandy which now includes
representatives from the Consejos Reguladores. It was agreed that sectorial
groups would be set up to bring together the different segments of activity to
improve the tourist experience. Among the projects is a plan to restore old “casas
de la vina” (vineyard houses) which
could be used for wine tourism purposes. Another project is to improve the
communication of the offer by using the internet and social networking sites.
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