International Sherry Week celebrated 2140 events in 30 countries, a big increase on last year. Five more countries joined in and events in Spain doubled. There was a considerable rise in food related events such as matching tapas and Sherry. The social media were buzzing with Instagram leading the way with a massive increase in pictures of succulent looking food and Sherry matches. In Mexico a Guinness World Record attempt was made for the largest number of people tasting Sherry at the same time – 315. There were live Twitter tastings and a question and answer session from the Consejo Regulador. The “Sherry Foodie” fashion has really taken off and the passion which Sherry inspires has spread to the five continents. Hearty congratulations are due to all involved.