In a press conference in Sanlúcar yesterday the Professional Association of Artisan Bodegas expressed their profound discontent with the judicial ruling banning BIB in the pouring trade. They say it is a measure ”imposed by Fedejerez through its executive arm, the Consejo Regulador”. According to the Association the BIB is the quality alternative to the outdated re-useable garrafa, and satisfies the bulk wine needs of the catering trade. “It is not trying to replace the bottle but to complement it, especially for bulk, and in no way harms the image of the DO wines. In fact the big bodegas of Jerez, members of Fedejerez, use BIB for some of their other wines, including direct sale to the public.”
|The press conference (foto:CCruz/andaluciainformacion)|
“We are not talking about image but rather of market share. This the real root of the problem” they say, and they have not ruled out the possibility of consulting the Spanish competition tribunal. “It is a question of survival”. In the judgement of the Association Fedejerez “is trying to impose its own rules of commerce through its effective control of the Consejo” despite “having no representation of the Manzanilla bodegas with a head office in Sanlúcar.” They went on to criticise the fact that the DO Manzanilla is represented by only one bodega of the twenty members which make up the Consejo. The Association wants parity of representation between bodegas in Jerez and Sanlúcar, and went on to say that they are not yet intending to create their own separate Consejo, but they are studying the idea, given the “undesirable” situation, and the town council of Sanlúcar is prepared to collaborate with a viability study.