A project to convert XIX century houses on the site of the Tio Pepe bodegas to hotel use, creating the world’s first “Sherry hotel”, was announced yesterday. The site lies in the Calle de la Rosa which runs down between the bodegas and the side of the Cathedral to the Plaza Encarnación. GB is thinking about an architectural competition and hopes the project will reach fruition by the end of 2018. The idea is that guests at the boutique hotel can sleep amongst historic bodegas, stroll through vine-lined streets and awake to the aromas of Sherry, thus offering an experience of total immersion in the wine, its history and its culture. There will be communication between the hotel and the Tio Pepe shop. This is not the first time the firm has announced this project; it was first aired in 2001 but for various reasons it was shelved. Previous plans contemplated a five star hotel Tio Pepe with 55 rooms at a cost of some 17 million euros. Jerez city council is pleased with the idea.