In the 1970s the famous Jerez flamenco singer Fernando de la Morena created a signature song for the bodega's Fino Pando accompanied by Moraito Chico on the guitar. Forty years later Williams & Humbert has made this piece more complete with the voices and accompaniment of of a younger generation of singers from Jerez. Juan de la Morena, son of the original singer, along with various other artists of today participated in the new production, which is a kind of brand sound track.
|The musicians and brands in action at the bodega (foto: + jerez)|
Not only that, but the bodega has gone a step further putting music to some of their other brands: Gran Duque de Alba brandy, Crema de Alba, Gin Botanic, Dos Maderas rum, Manzanilla Alegria and Canasta Cream. Eduardo Medina Garcia de Polavieja, the bodega's national marketing director commented: "These artists really knew how to transmit the essence of our brands in each of the songs, from the elegance of Crema de Alba to the carribean/jerezano character of our rum. We believe that a good way to enjoy a drink is with good music, and that is what we wanted to offer our consumers." All the songs have been recorded onto a CD which will enhance to perfection the enjoyment of each one of the Williams & Humbert brands.