In a recent interview with Decanter Magazine Consejo President, Beltrán Domecq, said that producers need to explain more about the vineyards from which their wines come. Consumers know something of the bodegas and solera systems, but need to know more about the work in the vineyards. He believes that there is untapped interest in the vineyards and their specific geological characteristics which could be printed on more labels.
“50% of the quality of a wine comes from the vineyard, and distinctions are very important. We have the solera system, but why not say if the majority of this particular Fino is from Añina, Carrascal or Macharnudo vineyards? It would help a lot. Some bodegas are already doing this, particularly in Sanlúcar. The Consejo is seeking to help producers by creating a central vineyard map as a reference guide. We are writing to everyone who has a vineyard asking which area they think they belong to.
Over the past thirty years the land under vine in Jerez has declined from about 22,000 hectares to just 7,000, reflecting falling demand for Sherry, but at least supply and demand are now back in balance. According to Beltrán Domecq the growers who remain are better able to invest in vineyard management, and are now receiving three or four times what they were before.
He also spoke of his respect for the “en rama” wines as well as the Consejo plan to promote Sherry and food pairings – as long as the proper glasses are used. “No schooners, please, Sherry is a wine!” he declared.
|Beltran Domecq at work in London (foto:+jerez)|
Sr. Domecq is in London for the XXVI Wines of Spain Trade fair and he conducted a special tasting on Wednesday for wine journalists. The Spanish specialist Master of Wine, Sarah Jane Evans was there too. The ideas was to capitalise on media interest in Sherry and hopefully thereby to transmit that to younger consumers. A further special tasting took place at the wine fair in the form of a Sherry and Food Matching Seminar with Beltrán Domecq and famous chef José Pizarro.
Happy Andalucia Day!
The 28th February is Andalucía Day, so be sure to raise a glass of Sherry to toast the finest place in the world! The coat of arms on the flag represents the Pillars of Hercules, and on the arch appear the words “Dominator Hércules Fundator”. The colours represent the countryside, the villages, the purity and hope of Andalucía.