The
Tourism, Culture and Fairs delegate of Jerez Council, Antonio Real, along with
Cesar Saldaña, director of the Consejo and Chelsea Anthon, promoter of
International Sherry Week have made the official presentation of International
Sherry Week (ISW), which will take place between the 2nd and 8th
of June.
The event
will be integrated with the wine tourism calendar of Jerez European City of
Wine 2014. Sherry Week will see many events in Jerez itself such as tastings,
bodega visits, Japanese food and Sherry matching at bodegas, seminars and
debates about Sherry and its characteristics.
Antonio
Real pointed out the importance an event has, whose object is simply to promote
Sherry throughout the world. For her part, Chelsea Anthon emphasised the
event’s objective is to promote the culture of Sherry, grow its consumption,
and to awaken consumer interest in the Sherry area and its people.
She also
underlined the importance of the digital media in this exercise, since “we are
going to connect the Sherry community to the five continents via the website www.isherryweek.com and share ideas and passions about the wines of Jerez.” This digital
strategy will have a big impact at a local and international level and involves
ambassadors in the form of sommeliers, journalists and chefs, among whom are
Angel Leon, Jose Pizarro in London, Cristina Losada of”41 Grados” in Barcelona
and Lucas Paya ex sommelier of El Bulli and now with Jose Andre’ “Jaleo”. Paya
and Andres have designed an innovative Sherry matching menu for their
restaurants in the USA.
 |
| (L-R: Cesar Saldana, Antonio Real, Chelsea Anthon (Foto +Jerez) |
One ISW
innovation is a worldwide Twitter tasting with the participation of 15 European
bloggers, which can be followed on #SherryTT. Also there will be a live debate
on the subject of “What is Palo Cortado?” via You Tube, presented by a
journalist from New York who will debate the matter with wine journalists and
various bodegueros from Jerez.
So far 300
events are planned in 20 countries. You could add yours to the website free!
Bodegas Lustau has done it again! They have won no fewer than 21
medals at the XXXI International Wine & Spirit Challenge. Gold was awarded
to their VORS Amontillado and Palo Cortado, the Almacenista Oloroso del Puerto
Gonzalez Obregon and Moscatel Emilin. The bodega came home with 5 golds, 9
silver and 7 bronze medals.
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